Websites
Maplewood Arts & Culture
Migration from Squarespace 7.0 to Squarespace 7.1
In order to take advantage of Squarespace’s most recent platform upgrade, the various Maplewood Arts & Culture websites were redesigned, rewritten and upgraded from Squarespace 7.0 and Wordpress to Squarespace 7.1.
A multi-website consolidation strategy was followed so that it would be easier for visitors to find information they want. In addition, it ensures that brand image, tone, and messaging are consistent across all web assets.
Unlike version 7 sites, version 7.1 adapts to mobile devices and smaller browser windows automatically. This allows true ‘mobile-first’ design and functionality. In addition, this version allows sitewide animation to add eye-catching visual effects to all content throughout the site. Other features added to the new site include dynamic page layouts using images and videos as section backgrounds.
The site has enhanced navigation features such as anchor links, a powerful tool for helping visitors navigate through the site, use of summary blocks, banner images in the footer, and newsletter sign-up in the navigation bar. In addition, a custom-coded ‘back-to-top’ button was included sitewide, necessary for web pages with continuous scrolling, or for pages with large amounts of content, such as events and news.
There is no built-in functionality to support migrating Squarespace 7.0 sites to the 7.1 format. Contact us if you would like to migrate your site to 7.1
The Bass Foundation
In order to consolidate the brand, streamline efforts, increase functionality, amortize costs, and present a cohesive message, the community engagement and volunteer/donor solicitation site was merged with the annual fundraising site for one all-inclusive online presence. The purpose of the new, upgraded website remains the same, to raise awareness of the mission, expand community engagement, solicit volunteers, and increase year-round fundraising goals.
With a fresh, modern look optimized for computer and mobile use, the typography, imagery, navigation, and volunteer and donation buttons are clear, consistent, and functional for a smooth and pleasant user interface. Tech-savvy and visually stimulating features throughout the website include a refreshed color scheme with moving color gradients. Engaging custom photograph animation and photo collage background imagery built into multiple pages of the website illustrates their work and showcases the children and teens they help.
Storytelling and brand identity attuned to The Bass Foundation message are evident throughout. A newsletter feature, live Instagram feed, and email blast functionality help to spread their mission, build community and trust, as well as encourage a consistent call to action to achieve their mission.
Lite-A-Foto is honored to present this state-of-the-art website to further advance The Bass Foundation mission to enrich the lives of individuals in underserved communities in New Jersey through mentoring, education and programs which support essential family needs.
Lisa Mainardi Portfolio
The Lisa Mainardi Portfolio is a digital professional portfolio highlighting skills and showcasing digital samples of work for job seeking purposes. Links to live published written pieces and PDF documents housed online are used, along with uploaded JPG images and embedded videos.
A personal website such as this is a game changer for professionals, artists and students wishing to showcase and share their work to prospective clients and employers. A personal site provides a memorable brand identity as well as a human touch and can be as professional, humorous or as casual as you wish.
Create your story and play up your best assets in a host of formats, layouts and color palettes that represent your unique personality, message, experience and skill set.
Drone Imaging
The Drone Imaging website is a sample ecommerce site well suited for photographers, videographers, artists, and filmmakers. The Home Page features a video banner and a testimonial slider. The Portfolio page showcases both stills and videos optimized for fast loading. Other features include a light box to isolate stills, a Blog page and a Contact Page.
Kokoro Gift Boutique
The Kokoro website was created for a gift shop in Maplewood, New Jersey, with an artisan and Asian esthetic. The owner requested a landing page featuring products that would entice people into the store. The emphasis was to bring out the personality of the boutique with a focus on the blues, not only the owner’s favorite color family but an essential hue to many of the products in the store. The element of sound was added through a custom-coded gradient play button to highlight the wind chimes offered. Much detail went into the color palette. Japanese textile imagery was featured in the background on the About Us page. Image effects such as parallax were used to give the site the feel of animation. This site style works well for retail stores and can be built for e-commerce.
Elegant Weddings
The Elegant Wedding website is a sample site ideal for event planners and venues. The site features a banner slideshow on the Home page along with an animated footer. The banner slideshow and the refracted circle image effect in the footer provide a sense of animation. Included in the site is a portfolio collection as well as portfolio detail with a light box feature. For variety, portfolio pages depicted the content with slideshows, videos, and still photographs.
Innovative Aesthetics Dental Lab
The Innovative Aesthetics Dental Lab site was built for a brand new upscale dental lab. Each page has a banner image on a striking black background showcasing their work. The site is connected to their Instagram as well. A newsletter template was created for client communication and education, as well as email blasts for information and promotion of monthly specials for client dentists who work with the lab. The product page features three categories along with an accordion style price list. Each category contains a slideshow of their products.
Rosie’s Dessert Shop
The dessert shop is a sample ecommerce site ideal for bakers and dessert makers. There’s nothing like entering a new bakery for the first time. The sights and smells hit you all at once, creating an atmosphere of comfort that’s hard to replicate anywhere else. We had the same goal in mind when creating this site. Showing off mouth-watering imagery using bold color background choices to evoke that same emotion. The home page features a dynamic banner as the header along with featured products and a button to purchase a gift certificate. The site features a beautiful blog too.